'La Voz Kids' (19.7%) experiences its most competitive final on Antena 3 and appeases the 'belenazo' of 'Deluxe' (15.1%)

‘La Voz Kids’ (19.7%) experiences its most competitive final on Antena 3 and appeases the ‘belenazo’ of ‘Deluxe’ (15.1%)

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The voice Kids closed this Friday, July 22, its third edition in Antenna 3, the seventh since the format landed in Spain. The talent show that he presents Eva Gonzalez He said goodbye with a certain bittersweet taste since the final gala leaves two very different headlines.

Pol Calvo, winner of ‘La Voz Kids 2022’ in a “historic” final gala for Pablo López

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On the one hand, this last installment of the program was the one that had the best performance of the entire edition, with an audience share of 19.7%, however, it was not the most watched broadcast: in fact, it was 100,000 viewers below the first two galas. This is explained because television consumption decreases in summer, so The voice Kids it lost spectators but increased its competitiveness.

The same phenomenon occurs if the trajectory of the program is analyzed. This end of The voice Kids It has been the one with the best screen share recorded on Antena 3, but it has also been the one with the fewest viewers of all the seasons (including the previous four that were broadcast on Telecinco).

Historical finals of ‘The Voice Kids’:

  • Final first edition (Telecinco, 2014): 31.6% and 5,174,000
  • Final second edition (Telecinco, 2015): 31.9% and 4,944,000
  • Final third edition (Telecinco, 2017): 27.9% and 3,728,000
  • Final fourth edition (Telecinco, 2018): 27.8% and 3,411,000
  • Final fifth edition (Antena 3, 2019): 14.3% and 1,965,000
  • Final sixth edition (Antena 3, 2021): 18.4% and 1,829,000
  • Final seventh edition (Antena 3, 2022): 19.7% and 1,551,000

So, bittersweet ending to the show. Aitana, David Bisbal, Sebastian Yatra Y Paul Lopezalthough he clearly prevailed over the competition: first he fought against Survivors: The nominations (down 8 tenths from last week), and then faced deluxe fridaywho had prepared a very special delivery for the return of Bethlehem Esteban. However, the program Telecinco it did not resist as expected and its audience fell to 15.1% (-1.3 points).

The rest of the offers of the night do not reach double digits and move below one million viewers: La 1 babó 7.8% with the film in the line of fire (-0.5), Four lost 7 tenths with Eight Catalan surnamesand laSexta continued to lose audience with reruns of the Sixth Column (-0.6) and Research team (-0.8).

  • PROGRAMS WITH THE BEST QUOTE ON FRIDAY (BY CHAINS)
Antenna 3:

Pass word

22.8%

Telecinco:

the summer program

17.8%

The 1:

Interview: Nadia Calvino

10.4%

the sixth:

Red Hot

9%

The 2:

To know and to win

6.9%

Four:

First dates: Beach club

6.5%

Informative with better share:

Antenna 3 News 2

21.1%

*Programs broadcast between 09:00 and 01:00

“Pasapalabra” (Antena 3), at 9:00 p.m. with 2,572,530 viewers and a 32.1% share

Day

Antenna 3

15.8%

Telecinco

13.9%

payment themes

8.3%

Autonomous (FORTA)

8.1%

the 1

7.6%

the sixth

5.6%

Four

4.4%

the 2

3.2%

private regional

0.4%

Month

Antenna 3

13.9%

Telecinco

13%

payment themes

9%

the 1

8.7%

Autonomous (FORTA)

8.4%

the sixth

5.5%

Four

4.8%

the 2

3.2%

private regional

0.4%

TABLE TOP

Antenna 3 News 1

18.4%

1,762,000

News Telecinco 15h

13.8%

1,328,000

Newscast 1

9%

868,000

laSexta News 14h

9%

805,000

gamers

6.6%

636,000

PRIME TIME

Antenna 3 News 2

21.1%

1,697,000

News Telecinco 21h

12.6%

1,018,000

Newscast 2

9.2%

757,000

laSexta News 20h

6.9%

514,000

MORNING STRIPE

News Telecinco Morning

16.6%

190,000

All audience data in this report is WITH guests and WITH second homes, the industry standard agreed by networks with Kantar Media and accepted by advertisers. Kantar Media, as the manufacturer of the database containing the audience ratings, is the exclusive owner of the information provided to Vertele. Any use or reuse of data and improper use of Kantar Media SA products will give rise to the corresponding legal responsibilities.

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