The success formula of Bizarrap, the most listened to Argentine artist in the world who causes a stir for his new song with Shakira - BBC News World

The success formula of Bizarrap, the most listened to Argentine artist in the world who causes a stir for his new song with Shakira – BBC News World

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  • Ronald Avila-Claudio – @ronaldavilapr
  • BBC News World

image source, Getty Images

She often wears the same outfit: dark glasses, a cap that covers her forehead, sportswear, and sometimes her nails are painted black. It would seem that Bizarrap wants to go through life unnoticed, although perhaps it is nothing more than a marketing ploy, given the global fame it enjoys.

What is certain is that the 24-year-old producer and DJ was the most listened to Argentine in the world on the Spotify platform in 2022 (reached number 49 globally) and has become a benchmark for urban music.

His story is similar to that of many other trap artists, hip hop and reggaeton: a “kid” from the neighborhood, who learned to make music self-taught and with his own resources, who was initially ignored by the press and is now adored by many.

And while it reads like a biography on repeat, of course that doesn’t detract from his achievements. There are the famous collaborations of him and the numbers.

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