A new Galaxy Unpacked that invites you to “Unfold your world”

A new Galaxy Unpacked that invites you to “Unfold your world”

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On August 10 there will be a new Samsung experience to explore the latest in innovation in the Galaxy device ecosystem

The long-awaited Galaxy Unpacked event that Samsung organizes every year in August is just around the corner, since on the 10th of that month it will be broadcast live to everyone from the Newsroom and the SamsungLatin YouTube channel at 9:00 a.m. (New York time).

Tune in this August 10 to learn how the company is pushing boundaries, challenging convention, and opening doors to new experiences. You can see it here, through the SamsungLatin Newsroom or on our YouTube channel.

The events Galaxy Unpacked by Samsungin which the brand announces its mobile device division launches, have already occupied a preferential place on the agenda of fans, journalists, bloggers, influencers, designers and innovation and technology enthusiasts, who have followed for 14 years these spectacular events.

Since 2009, Samsung has been setting a milestone with its Unpacked, which sets the tone for the technology and mobility industry, signaling new possibilities for the future. From impressive performances to unforgettable shows, these events have made their mark on the world of technology. Let’s review these events unpacked chronologically, and remember the great announcements of these 14 years.

2009-2011: The S and Note lines are born

2009: Launch of the Samsung S8000 Jet, the fastest phone at the time. The official launch was in Singapore, Dubai and London.

2010: The South Korean company chose Las Vegas to launch the first member of the S line, the Galaxy S.

2011: In February, during the Mobile World Congress, in Barcelona, ​​​​the Galaxy S2 was presented, and in September of the same year, the Galaxy Note line was released in Berlin.

2012-2014: New York opens as a stage

2012: The Galaxy S3 makes its entrance with “bright color splashes” and “natural shapes” in February. And in August, in Berlin, the Galaxy Note 2 was presented during the IFA in Germany.

2013: The Unpacked returned to the United States with the launch of the Galaxy S3 in New York, broadcast live on YouTube. While in Europe, the Galaxy Note 3 had its launch in September of the same year in Berlin, Germany.

2014: The Galaxy S5 was presented in Barcelona with the new user interface and redesigned icons. The Galaxy Note 4 was introduced in Germany and for the first time the simultaneous launch took place in three cities: Berlin, Beijing and New York.

2015-2017: Galaxy S6 Edge and the VR is scene

2015: “Whats Next?” It was the motto of the invitation to the first Unpacked of 2015 (Barcelona), where the Galaxy S6 was launched. In August, from New York, the Galaxy Note5 and Galaxy S6 Edge wowed the audience.

2016: In February, the Galaxy S7 is launched with the hashtag #TheNextGalaxy. The trailer showed someone wearing a Gear VR headset and using VR to open a mystery box. The event was in Barcelona and the motto was “Rethink what a phone can do”. While the Galaxy Note 7 was presented in New York, at the iconic Lincoln Center, where Mark Zuckerberg made a surprise appearance.

2017: Galaxy S8 and S8 + were presented in March, at David Geffen Hall, in Lincoln Center (New York) and presented illuminated signs with dramatic images in deep waters and 3D projections on emblematic buildings around the world. The second chapter of Unpacked, corresponding to Note 8, was also in New York.

2018-2021: Foldables opened a new chapter of innovation

2018: The Galaxy S9 and S9 + and its revolutionary camera were presented to more than 5,000 people, the day before the MWC in Barcelona. In August, Unpacked unveiled a number of exciting additions to the Galaxy family, including the Galaxy Note 9, Galaxy Watch, and Galaxy Home. The event was held at the Barclay’s Center in New York.

2019: Arrival of the tenth device of the S series, Unpacked took place in San Francisco, where they presented the first Samsung plebale, the Galaxy Fold. The Galaxy S10e, S10, and S10+ were also introduced; Galaxy Buds, Galaxy Watch Active and Galaxy Fit. In August it was the turn of the Note 10 and Samsung transformed the Brooklyn Barclays Center into a prism of light with screens that immersed the participants in colors and innovation.

2020: The first Unpacked of the new decade brought incredible innovations. Held in San Francisco, USA, Galaxy Unpacked 2020 officially unveiled its second foldable, the Galaxy Z Flip and Galaxy S20, S20 + and S20 Ultra, plus Galaxy Buds+ and Galaxy Watch Active 2. It was also the first unpacked for Dr. TM Roh , current president of the mobile device division of Samsung Electronics. In September, the Galaxy Z Fold2 entered the scene.

2021: With Unpacked still happening virtually, Samsung held its first Unpacked of the year on January 14, and the event saw the return of the famous giant cube-shaped Unpacked symbol. The iconic emblem has represented Unpacked since the first event in 2009, but had been noticeably absent in recent years. The Galaxy S21 family was introduced, highlighting its camera capabilities and 8K video recording. For the second event of the year, August 11 kicked off the next chapter in foldable innovation with two new smartphones, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G.

stay tuned for samsungnewsroom to get regular updates before the event, as well as the latest information on devices and media resources.

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